Free Game: My Groom Season Blog

Entry 01Road to Scilla

My journey as a groom-to-be began on Hinge and is now leading me to Scilla, Reggio Calabria, Italy… where we will get married in a castle. As amazing as this journey is, I’ve noticed that grooms tend to occupy an obscure space in the matrimonial universe. So, I’ve developed Grūm SZN as a collaborative way to share my “story in progress” coupled with insights on how to show up confidently in your own groom season, and takeaways that endure well after the ceremony ends.

Julian Harrell
Julian Harrell, Founder/CEO
Sunday, October 18, 2026 · 2 min read
4 months to Castello Ruffo
Julian and Alexandra on a Chicago riverwalk at night; she kisses his cheek and shows her engagement ring
Photo: Hammond Photo Design

Full disclosure, this is not my first… or second… rodeo. Regardless of how I got here, the fact is that I have some real experience in tying (and untying) the knot. While I am confident that the “third time is a charm,” something I’ve become increasingly aware of is the practical reality that grooms are often (not always) more of an afterthought in the world of weddings, elopements, and life partner celebrations.

From a commercial perspective, this is not surprising, as many companies capitalize on anything with the word “wedding” in it — and have created a market geared toward brides-to-be.

That said, my goal is less about disrupting societal norms — and more about helping grooms find the time and inspiration to prepare for a major new chapter in life with a level of fun, poise, and confidence that reinforces and supports their relationship with themselves and their chosen partner.

“Grooms are often more of an afterthought in the world of weddings…”

In my experience, the most important part of being a fiancé / groom-to-be is intentionality and purpose. Looking through that lens each step of the way creates a more enjoyable dynamic, which ultimately builds confidence. For me, that means creating the space and support for my fiancée to shine brightly and beautifully while also weaving in details and moments that matter to me.

Julian buttoning a burgundy jacket over an open black shirt, with a gold necklace, pink pocket square, rings and a watch
Intentional style choices endure and build confidence.Photo: Jason McCoy Photography

This learned experience helped establish the pillars that I keep coming back to.

Love Is a Dance

Relationships are a dance. Even when one partner takes the lead, it does not diminish the importance or visibility of the following partner. That dynamic never changes. Celebrating life partnership should be the same way regardless of who’s leading. Equally, taking the lead is not for the faint of heart and requires acting from a place of servant leadership. In other words, the best leaders often know how to engage from a place of quiet strength and confidence. In that way, leadership involves a lived experience more than lust for the limelight.

Black-and-white photo of Julian dipping Alexandra on a stone bridge in Paris, the Eiffel Tower behind them
Dazzle your partner with a shared passion.
Julian and Alexandra in white standing beneath a painted fresco inside a church
Our partners mirror our deepest desires — the more you learn about them, the better you know yourself.
Alexandra resting her head against Julian's, her engagement ring on his shoulder, the Eiffel Tower behind them
True presence conquers angst and fear.

Photos: Emma Derieux

This mindset isn’t abstract. And it’s easier to apply by starting with practical choices that create cumulative impact. In each entry, I’ll share some groom season game to help illustrate.

Free Game: My Groom Season Blog

Remembering the Past and Planning the Future… While Staying Present.

Free Game unfolds one chapter at a time — with a few twists and turns.

Entry 01 of 06
4 months to Castello Ruffo
  1. Entry 01 Now reading
    Road to Scilla

    Where we’re headed.

    Chicago → Scilla, Calabria

  2. Entry 02
    More than Milestones

    The match and the first date.

  3. Entry 03 · Coming soon
    From Making It Official to Moving In
  4. Entry 04 · Coming soon
    Learning to Dance
  5. Entry 05 · Coming soon
    Panama, Paris, and… Scilla?
  6. Entry 06 · Coming soon
    Proposal Redux
  7. November 2026
    The Wedding Shower
  8. February 2027
    Castello Ruffo

    The day itself.

Groom season game

Groom season, in practice

The habits and details that have actually made a difference.

  1. 01

    Slow down to speed up

    Create the time and space to make thoughtful and unrushed decisions. Details are easy to miss when we’re hurrying. This is how we’re going to craft the vibes that are right for your groom season.

  2. 02

    Prioritize feel over numbers

    Trust fit and feel over the number on the scale or the price tag. Money can’t buy style, but presence and preparation precede confidence.

  3. 03

    Lead by following

    Communicate early and often with your partner to better understand and create a shared vision that inspires and highlights you both.

  4. 04

    Enjoy the journey

    There are so many memories to create leading up to the big day. Make the whole experience — not just one day — memorable.

  5. 05

    Don’t let everybody in

    Protect the energy of your groom season. There’s no room for negativity — from the guest list to the dress code, or anything in between. Inject a positive framing into the entire experience.

On my mind right now

Mindset & fitness

Building the energy and discipline to feel my best, inside and out. Our wedding is just about four months out, and while I already had a solid fitness routine, I’ve been proactive about managing through the holidays and setting realistic, consistent goals leading up to the wedding day.

Grooming & fragrance

Settling into a routine and a signature scent that feel like me. While I’ve made conscious decisions around hair, oral, and skincare for quite some time, the lead-up to the wedding is a good time to think about the added details — sleep schedule, fragrance, moisturizing, and overall self-care — to show up as a top-tier version of myself for my bride.

Early fashion choices

Shaping the looks and the feel of each moment before choosing a single piece. The suit (and maybe a second look for the reception) deserves plenty of lead time, but so do the outfits for the shower and other events in the weeks and days before the ceremony.

We look forward to sharing more “game” and specific recommendations in each new entry.

Your groom season

Ready to go beyond my story and plan your own?

Start with Playbook Guide 01: Pre-Season, a free, practical guide to help you on the way. And when you want a plan built around what matters most to you, The Curator is ready to explore personalized details when you are.

Read Guide 01 · Free Start Curating

Follow the season

A new entry at every milestone, from the fittings to Castello Ruffo.