The Shortlist

Brands I know and love.

More than 90 hand-picked recommendations, sorted by category and price level, to take the guesswork out of your groom season. Start with a free pick in every category, and unlock the rest with The Curator.

Polished Immaculate Splurge-Worthy
01

Tailoring & Suits

PolishedFree pick

J Benzal

Meticulously selected fabrics and designs with alterations included off the rack and options for semi- and full custom.

ImmaculateFree pick

Wool & Linen

Chicago made-to-measure with fittings led by the founders, plus groomsmen packages that make the final fitting part of the fun.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
02

Shirts, Ties & Accessories

PolishedFree pick

Charles Tyrwhitt

Price and quality are exceptionally balanced. Slim fit non iron shirt lives up to its name; “buy the picture” helps with selecting looks.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
03

Shoes

PolishedFree pick

Marc Nolan

Wide range of looks from classic to edgy — all within a very approachable price point.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3

Included with The Curator

Unlock every pick.

Every category, every level, with Julian’s notes on why each one made the list. Polished $79 · Immaculate $492 · Splurge-Worthy $1,229.

Start Curating The Curator opens soon: join early access
04

Watches

PolishedFree pick

Elton Pepple

Understated luxury at an exceptional price point.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
05

Fragrance

PolishedFree pick

Ralph’s Club

Fresh, confident and versatile. An easy everyday signature.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
06

Grooming & Skincare

PolishedFree pick

La Roche-Posay

Dermatologist-favorite basics for sensitive skin that simply work.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
07

Fitness & Wellness

Talk with your doctor before starting any supplement or wellness treatment.

PolishedFree pick

Create Creatine

Delicious way to ensure daily creatine intake; great routine to start to help boost your wellness journey.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
08

Wedding Bands & Jewelry

PolishedFree pick

Quince

Real gold and sterling silver at prices that make fine jewelry approachable.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
09

Gifts for Your Partner

PolishedFree pick

Handwritten note with your wedding fragrance sprayed on and sealed with wax

Costs almost nothing and means everything. They’ll relive the day every time they open it.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3
10

Gifts for Your Wedding Party

PolishedFree pick

Southern Scholar Socks

Incredibly comfortable socks with fun designs and affordable price points.

8 more picks Polished · 2 Immaculate · 3 Splurge-Worthy · 3

Included with The Curator

Unlock every pick.

Every category, every level, with Julian’s notes on why each one made the list. Polished $79 · Immaculate $492 · Splurge-Worthy $1,229.

Start Curating The Curator opens soon: join early access

Every pick is Julian’s personal recommendation. Some links may earn Grūm SZN a commission at no cost to you, and any brand partnership is clearly labeled.